Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.
Read MoreWhether you are starting a new business or looking to grow your existing store, promotions, done properly, are a great way to get your bottom line racing.
Read MoreIn the first of a series on customer loyalty and promotional offers, Duncan Syme considers how retailers need to focus on the customer's perspective and keep it at the heart of your offering.
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