Tag: Duncan Syme

Farm Shops - September 6 2019

Creating the perfect promotion

Duncan SymeDuncan Syme

Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.

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Farm Shops - April 3 2019

Effective Growth Through Promotions

Duncan SymeDuncan Syme

Whether you are starting a new business or looking to grow your existing store, promotions, done properly, are a great way to get your bottom line racing.

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Farm Shops - February 20 2019

Rewarding Loyalty

Duncan SymeDuncan Syme

In the first of a series on customer loyalty and promotional offers, Duncan Syme considers how retailers need to focus on the customer's perspective and keep it at the heart of your offering.

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