Tag: Experience

The EPOS Bureau and EKM Launch Direct Integration for Farm Shops and Specialist Food Retailers

David Seville

Why Gift Card Holders Spend More in Your Store

David Seville

Why giving customers choice at the checkout really matters

David Seville

Why January is the Secret Weapon for Your Food Business

David Seville

How the start to a new year can pave the way for future success.

Helpdesk Hesitation

David Seville

Read how you should rethink your approach to the support team.

Is it time for Farm Shops to diversify?

Andrew Burton

With so many 'special days' and events throughout the calendar year, Giftware now presents an ideal opportunity for farm shops to expand into this category.

Marketing Is Child's Play

John Stanley

The key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up.

Farms, Farm Shops and beyond (Part 2)

Edward Berry

Expansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.

Farms, Farm Shops and beyond (Part 1)

Edward Berry

Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.

Connoisseur Time

John Stanley

According to the dictionary, a "Connoisseur" is an expert judge in matters of taste. Surely, this sounds like some of your customers? If you have connoisseurs then why not create a 'Connoisseur Club' and build on the opportunity to grow advocates for your business as well as extra sales?