Tag: Experience

Farm Shops - May 9 2019

Are you a Guerrilla?

John StanleyJohn Stanley

Let's face it, marketing that delivers positive results is far from straightforward and it is easy to get lost in the noise. Sometimes, to make an impact, you need to go outside the 'box' and just get creative with your thinking. Do it right and those around you will be talking about your brand for a long time.

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Farm Shops - March 24 2019

Experience Matters

John StanleyJohn Stanley

Like it or not, we now live in an "Experience Economy", where, as the Harvard Business Review so eloquently put it, "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event."

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