With so many 'special days' and events throughout the calendar year, Giftware now presents an ideal opportunity for farm shops to expand into this category.
Read MoreSo, the plans were approved, the construction went as planned, and your restaurant potentially has everything it needs to be a thing of beauty – but the detail that goes into its interior design can make it or break it!
Read MoreExpansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.
Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.
In a rapidly changing retail world, we often spend too much of our time focusing on what's happening inside our stores while forgetting that the customer's journey starts from the outside. Using a few simple rules, you can make sure you are looking your best to give visitors to your store a consistently remarkable experience from start to finish.
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