Category: Farm Shops
Retail Marketing Strategies For Tough Times
John StanleyDeveloping unique, memorable marketing strategies in these challenging times is a major issue. In this article, we look at the 5 ways one travel agency approached the problem; consider what lessons we can learn and how we can apply the same thinking to the food retail sector.
What are the new food retail trends?
John StanleyIf you had mentioned to me six months ago that caper sales would have increased by 34% and pepper sales by 65% in Australia I would have given you a puzzled look. Not anymore! What is going to change next?
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Is it time for Farm Shops to diversify?
Andrew BurtonWith so many 'special days' and events throughout the calendar year, Giftware now presents an ideal opportunity for farm shops to expand into this category.
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The Future of Rural Retailing
Andrew BurtonWith the novel coronavirus having spread far beyond China, it has impacted on retailers around the globe. UK and international companies have had to contend with closing shops, supporting parents’ home-schooling needs, reassuring sick and worried employees and dealing with supply chain disruptions.
Top 10 Ways To Measure Performance In Retail (Part 2)
Edward BerryIn Part #1 we considered the first 5 measures that I feel would genuinely help business owners and managers do a better job. In this feature, we'll complete the circle by looking at 6 through to 10.
Top 10 Ways To Measure Performance In Retail (Part 1)
Edward BerryRunning a successful business in the 21st century involves a heady mix including, financial control and prowess, customer and staff satisfaction and all while making sure your brand carries the right message. In the first of this two-part article, I'll look at tried and tested, actionable, ways for you to get a proper handle on performance across your retail enterprise.
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The Amazon Effect
John StanleyFew would argue that Amazon has had a massive impact on the consumer landscape over the last few years. They started as book retailer and ended up selling... well... everything! As retailers, is this the end of the world as we know it?
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Profiles & Thinking In Reverse
John StanleyEvery retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.
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Marketing Is Child's Play
John StanleyThe key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up.
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Farms, Farm Shops and beyond (Part 2)
Edward BerryExpansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.
Great minds think alike.
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