Announcing the exciting new E-Loyalty app from The EPOS Bureau

The E-Loyalty app is built for farm shops, helping them reach their community and grow their customer base with very little effort or investment.

Nowadays, running a farm shop is incredibly difficult. Owners have to tackle a number of rising challenges, from availability of staff in remote areas, to price concerns, the worry of remaining relevant in an increasingly digital world and of course, how to maximise customer lifetime value.

Unlike many other retail stores, farm shops receive a lot of traffic from one-off customers. An individual or family who is perhaps travelling past the location on the way back from a holiday or a weekend away, views the signage and decides it will be a nice place to stop off for lunch and to grab a few bits for the next day. These are not long-term, lifetime customers - in fact in many cases, it is unlikely the customers will ever be seen again. In these cases farm shops need to aim to make their offering as attractive as possible in the hope of generating return investment, but be aware that it might not be possible due to locality or other matters.

The customers who farm shops need to invest more seriously in - and aim to convert into lifetime customers - are the local visitors. The shoppers in the area of the store who might choose to visit the farm shop rather than a local chain supermarket. These customers are the bread and butter of farm shops and anything that can be done to keep them returning to the store has to be a top priority for owners.

Enter - the E-Loyalty app.

The E-Loyalty app by The EPOS Bureau has been developed specifically to turn local visitors into community members so that they continue to return to the store. Packed with features that make it easier to connect with customers long after they have left the farm shop, the E-Loyalty app keeps your business top of mind for customers and helps to maximise their lifetime value.

• Key feature #1 - make changes with ease and save on admin time with our simple content management console

  Our app is designed to make farm shop owners feel like they have an expensive marketing team on hand, without spending the money or time needed to run things effectively. That’s why the content management console is super simple to use, enabling owners to create and share content, regardless of any previous social media experience.
  

  Owners can set up the branding of their app to mirror the appearance of their store with a few quick clicks, customising the colour, the front and anything else specific to their store. Posting an update to your community is then as easy as typing a message to a friend, it’s simply a case of writing the update and posting to the newsfeed - with it then being sent to all app users who are signed up to your store.

• Key feature #2 - increase awareness of key products and drive more repeat visits with easy linking to loyalty accounts

  Once your E-Loyalty page has been created, it’s super easy for customers to become a part of it. Instead of the old-fashioned stamping of a cardboard loyalty card at checkout, they can simply scan their app - just like a Tesco clubcard! - and get immediate access to their E-Loyalty account.

  This provides quick access to their profile and purchase history, including real-time loyalty points, account balances and rewards. It means customers are aware when a favourite product is on offer or back in stock, and they are more likely to return to your farm shop to try and claim more rewards for their shopping.

  Farm shop owners can also use linked accounts to send out communications or messages during peak periods or flash sales, ensuring that customers receive relevant messages at relevant times for them, leading to higher engagement and increased sales figures.

Ready to grow a stronger community for your farm shop?

The E-Loyalty app from The EPOS Bureau is now available for all farm shops across the UK. If you’re ready to experience the future of customer loyalty, get in touch with a member of our team today to get started.