Developing unique, memorable marketing strategies in these challenging times is a major issue. In this article, we look at the 5 ways one travel agency approached the problem; consider what lessons we can learn and how we can apply the same thinking to the food retail sector.
With the novel coronavirus having spread far beyond China, it has impacted on retailers around the globe. UK and international companies have had to contend with closing shops, supporting parents’ home-schooling needs, reassuring sick and worried employees and dealing with supply chain disruptions.
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