Category: Farm Shops
Experience Matters
John StanleyLike it or not, we now live in an "Experience Economy", where, as the Harvard Business Review so eloquently put it, "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event."
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Curb Appeal
John StanleyIn a rapidly changing retail world, we often spend too much of our time focusing on what's happening inside our stores while forgetting that the customer's journey starts from the outside. Using a few simple rules, you can make sure you are looking your best to give visitors to your store a consistently remarkable experience from start to finish.
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"Going Naked": The Drive Towards Zero Waste
John StanleyIn its most basic form, zero waste is about significantly reducing, and eventually eliminating, the volume of resources that we send to be disposed of. Retailers in the Food Sector have an opportunity now to make a positive impact and, with the right approach, it can be good for your business as well as the environment.
Rewarding Loyalty
Duncan SymeIn the first of a series on customer loyalty and promotional offers, Duncan Syme considers how retailers need to focus on the customer's perspective and keep it at the heart of your offering.
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Quality Is Better Than Chocolate
Nigel BogleQuality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.
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Predictions In Retail
John StanleyIn this series of blogs, we will explore the experience economy as it relates to the farm retail sector.
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What is nutritional information and where can you find it?
Keeping track of ingredients and nutrients is particularly relevant if you manufacture your own products in order to avoid falling foul of government legislation or adversely affecting customers who suffer from allergies; some of which can be life-threatening.
Read MoreGreat minds think alike.
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