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Retail 'know-how' that is aimed at giving subscribers a real insight into issues facing your business today.
The Amazon Effect
John StanleyFew would argue that Amazon has had a massive impact on the consumer landscape over the last few years. They started as book retailer and ended up selling... well... everything! As retailers, is this the end of the world as we know it?
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Profiles & Thinking In Reverse
John StanleyEvery retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.
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Marketing Is Child's Play
John StanleyThe key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up.
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Farms, Farm Shops and beyond (Part 2)
Edward BerryExpansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.
Farms, Farm Shops and beyond (Part 1)
Edward BerryExpansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.
Connoisseur Time
John StanleyAccording to the dictionary, a "Connoisseur" is an expert judge in matters of taste. Surely, this sounds like some of your customers? If you have connoisseurs then why not create a 'Connoisseur Club' and build on the opportunity to grow advocates for your business as well as extra sales?
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Creating the perfect promotion
Duncan SymePromotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.
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A Taste For Staff Training
John StanleyTraining is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.
Retail like a Farmer - Manage like a Retailer
Michael BoyleIt’s good to look forward but sometimes it is good to look back and reflect on your journey. We are all developing and food retail has had to change more than most to keep up with an ever fluid and fast-paced market. But is change always good?
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Make Your Customer The Hero
Edward BerryConsider four areas of retail work – merchandising, staff, customers and tasks. Which is the most important? What if we had the most desirable product and best staff, but no customers? Tasks have to be performed, but the customer must always come first. To fulfil this, we need to engage good customer service - we need to put customers at the centre of the story.
Read MoreGreat minds think alike.
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